Writing
Notes on making marketing work visible.
How to build a marketing portfolio, quantify your results, and grow your career.
How to quantify marketing results when you don't own the data
The dashboard that proved your work belongs to a company you left. Here is how to capture results while you still can, reconstruct the ones you lost, and claim them honestly.
Developers have GitHub. Designers have Behance. Marketers have a bullet point.
Marketing work isn't less impressive than engineering or design work. It's less legible - and that's a structural problem, not a talent one.
Polywork raised $40M and closed. Read.cv was beautiful and closed too.
The two closest products to the one we're building are both gone. Neither died of bad design - which is the uncomfortable part.
New posts land every few weeks. There's no popup asking you to subscribe - if you want them by email, say so and we'll add you.